Hi, I’m Ginny. For over a decade I’ve worked at the intersection of e-commerce operations, merchandising, and design — building and maintaining Shopify storefronts, running product catalogs across Amazon Seller Center, Walmart, and Best Buy, and designing email campaigns that tie back to real conversion and AOV numbers.
I started as a graphic designer, which still shows up in how I think about merchandising and UX — but these days my focus is on the data behind the design: what moves people through a site, where they drop off, and what actually improves performance. Trilingual in English, French, and Spanish, I’ve worked closely with founders and cross-functional teams (IT, marketing, buying) to ship sites and campaigns that hold up under scrutiny.
Have a look through the portfolio — and if you’re curious, I’m currently applying what I’ve learned about GA4 and CRO to this very site.